© 2013 Backspace Buro.

GAME UK: Shoot It Down

A good way to build up anticipation for a new game store website, by inviting gamers to help shoot down the old website.

Digital , Online - 16/03/2015

Pepsi Max – Unbelievable Bus Shelter

Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London.

Digital , Outdoor - 16/04/2014

GTI + Underworld – Play the Road

Volkswagen Golf GTI and Underworld collaborated on a project that synchronises driving and music in real time.

Digital , Mobile , Social - 09/12/2013

British Airways – #lookup in Piccadilly Circus

A billboard that detects a nearby British Airways plane, it’s flight number, and where it’s flying from.

Digital , Innovation , Outdoor - 22/11/2013

Adidas Jumps With Derrick Rose

Jump high enough to bring home signature Derrick Rose shoes.

Outdoor - 25/07/2013

Awkward Shake

Do you feel awkward shaking protein shakes in public? UK sports recovery drink company For Goodness Shake released a hilarious spot that promotes the brand’s pre-shaken mix that helps men avoid awkward shaking moments in front of other people.

TV - 26/06/2013