© 2013 Backspace Buro.

Reebok | ZPump Fusion

To get people to move, Reebok created this activation in a Korean subway station where commuters get to battle with one another for a pair of Reebok ZPump Fusion.

Digital , Outdoor , Social - 17/04/2015

Blowing In The Wind

Hair care product Apotek Hjärtat with this really cool and clever subway ad that detects when a train approaches.

Digital , Outdoor - 28/02/2014

Moscow Subway Ticket Machine

In a smart move to promote the Olympics, Moscow subway installed a ticketing machine that dishes out a free ticket for every 30 squats.

Digital , Outdoor - 09/12/2013