© 2013 Backspace Buro.

Volkswagen: #PoloTag

VW’s PoloTag is a fun and social way to do test driving.

Digital , Mobile , Outdoor , Social - 22/10/2014

Vittel Refresh Cap

The Vittel Refresh Cap reminds people to drink water every hour! Nice little innovation.

Innovation - 26/08/2014

Tweeting Bra

How about a tweeting bra to remind you of your monthly breast self-examinations?

Digital , Innovation , Mobile - 28/10/2013

Back to Vinyl – The Office Turntable

Really cool DM in the form of a vinyl record and a unique player based on a turntable that plays music on a smartphone.

Digital , Mobile - 29/06/2013

Dove Real Beauty Sketches

How can we not archive the Titanium Grand Prix winner at Cannes this year? The Dove “Sketches” campaign by Ogilvy Brazil was awarded the highest honor in Cannes 2013.

Inspiration , Online , Outdoor , Print , TV - 23/06/2013

Converse Charged-Up Chuck

Creative Social teamed up with Converse and Google+ for a next level trainer hacking competition, and the brief was simple. Do anything amazing with the free Chucks.

Digital , Innovation , Mobile , Outdoor , Social - 20/06/2013

The End of the Silent Magazine

A music magazine that plays music through the use of NFC technology.

Digital , Mobile , Print - 14/06/2013

Scrabble WiFi

Ogilvy Paris with a fun and playful way of getting people to start playing scrabble on their mobile phone.

Digital , Inspiration , Mobile , Social - 04/06/2013

Coca-Cola Sharing Can

Share a can of Coke happiness with this cool product innovation of the classic Coke can.

Innovation , Outdoor , Social - 04/06/2013

Mobilizing The 12th Man

Nothing beats the real thing, but if nothing else, heres a simple solution that allow fans to cheer for their team without having to be in the stadium.

Mobile , Outdoor , TV - 03/05/2013