© 2013 Backspace Buro.
VW’s PoloTag is a fun and social way to do test driving.
The Vittel Refresh Cap reminds people to drink water every hour! Nice little innovation.
How about a tweeting bra to remind you of your monthly breast self-examinations?
Really cool DM in the form of a vinyl record and a unique player based on a turntable that plays music on a smartphone.
How can we not archive the Titanium Grand Prix winner at Cannes this year? The Dove “Sketches” campaign by Ogilvy Brazil was awarded the highest honor in Cannes 2013.
Creative Social teamed up with Converse and Google+ for a next level trainer hacking competition, and the brief was simple. Do anything amazing with the free Chucks.
A music magazine that plays music through the use of NFC technology.
Ogilvy Paris with a fun and playful way of getting people to start playing scrabble on their mobile phone.
Share a can of Coke happiness with this cool product innovation of the classic Coke can.
Nothing beats the real thing, but if nothing else, heres a simple solution that allow fans to cheer for their team without having to be in the stadium.