© 2013 Backspace Buro.

Manchester United & Google+ Present Front Row

Nice use of existing media to support your favourite football team. But maybe it’ll be better if this whole experience can be LIVE, with fans watching and supporting at the same time.

Digital , Outdoor , Social - 12/03/2014

WWF – Deforested Field

WWF wanted to bring the issue of deforestation in Brazil to as many people as possible. Instead of just showing numbers and statistics, and to put things into perspective, they decided to show it in a broadcast of a football match. Very nice ambient idea.

TV - 24/05/2013

Mobilizing The 12th Man

Nothing beats the real thing, but if nothing else, heres a simple solution that allow fans to cheer for their team without having to be in the stadium.

Mobile , Outdoor , TV - 03/05/2013