© 2013 Backspace Buro.

Project Silverline

Project Silverline is a SingTel initiative to bring joy to Singaporean seniors and inspire them to make every day amazing.

Project Silverline seeks to enrich and improve the everyday lives of our seniors in Singapore with the use of smartphone technology. Project Silverline is a corporate social responsibility (CSR) initiative which calls for the donation of used 3GS, 4 and 4S iPhones and chargers for the purpose of refurbishing them with specially developed senior-friendly apps for the benefit of our seniors in Singapore. For every iPhone donated, SingTel will sponsor the talktime and data plan for our senior beneficiaries for a period of one year.

In this fast-paced technology-driven era, our seniors are often left out because they are unable to keep up and communicate with family members through the same channels. To reduce isolation and open their world to new experiences, SingTel leverages on its strength in technology to empower our seniors with access to new media, enabling them to lead independent, joyful and inclusive lives.

SingTel has created a suite of apps which help our seniors connect with their family and friends, discover the world around them and take better care of their health. iPhones were identified for this project because of their simple and intuitive interface, making them easier for our seniors to use. Donated iPhones will have their personal data wiped clean and be refurbished with this suite of useful apps before they are given to our seniors.