© 2013 Backspace Buro.

Chevrolet “Positivity Pump” Powered By IBMWatson AI

The more positive you are, the more free fuel for your vehicle.

Digital , Online , Outdoor , Social - 21/09/2016

Blind Cap

The first swimming cap with built-in vibration technology that helps the blind.

Digital , Mobile - 05/09/2016

Virtual Reality Tricycle Racing

Cool infrared motion-capture cams that sync physical and digital experiences together.

Digital , Outdoor - 05/09/2016


Imagine having all the colors in the world in your pocket?

Digital , Innovation , Mobile - 05/09/2016

The Interactive Punching Bag

The world’s first punchable LED screen in the form of an interactive punching bag.

Digital , Social - 12/11/2015

Porta Estel·lar

Light and sound installation inside a plane. Nice eye candy.

Digital , Outdoor - 12/11/2015

The Social Shot

A bartending robot will mix you a shot that suits you based on datasets acquired through Facebook.

Digital , Social - 12/11/2015

KitKat – The World’s First Massage Billboard

To launch it’s Have a Break concept in Colombia, KitKat created the world’s first billboard that gives you a quick massage when you lean against it.

Digital , Outdoor - 12/11/2015

Honda “Paper”

Another nicely executed ad from Honda.

Online , TV - 23/09/2015

Reebok | ZPump Fusion

To get people to move, Reebok created this activation in a Korean subway station where commuters get to battle with one another for a pair of Reebok ZPump Fusion.

Digital , Outdoor , Social - 17/04/2015